When the New York Cosmos came to Charcoal Pitch F.C with the idea for From Here, we wanted it to feel rooted in something real.

From Here was about more than soccer. It was not just soccer photos. Not just branding but actual people from North Jersey. Actual pride. Actual community; from the mayor of Paterson, NJ, community leaders, former players and more.

It was about identity, community, and showing North Jersey through the people who actually live it every day. Proud to help bring this campaign to life with the New York Cosmos and tell stories that feel honest, local, and real.

Huge thank you to everyone involved in helping bring this campaign to life and making it a true success!